Table of contents
Foreword
Preface
Introduction
Part I IDENTITY
Chapter 1: The I’s have it: multiple selves in virtual worlds
Chapter 2: The kindness of strangers: the ties that bind
Chapter 3: It’s a small world: exit, voice and loyalty
Chapter 4: We Googled you: the privacy paradox
Chapter 5: Virtual reality: Second Life and death
Part II STATUS
Chapter 6: Social capital: monkeysphere to cyberspace
Chapter 7: Me, MySpace and I: the fame game
Chapter 8: Status hierarchies: loveable fools and competent jerks
Chapter 9: Everyone’s a critic: ratings and rankings
Chapter 10: Blogs, bosses and brands: reputation management
Part III POWER
Chapter 11 The anatomy of power: getting things done
Chapter 12: David and Goliaths: the revenge of the amateur
Chapter 13: Markets 2.0: why MyMusic calls the tune
Chapter 14: Enterprise 2.0: wiki while you work
Chapter 15: Democracy 2.0: friends in low places
Conclusion
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